An Adoption Of Ebusiness In Thai Smes - Free Essay Example

Sample details Pages: 8 Words: 2311 Downloads: 4 Date added: 2017/06/26 Category Statistics Essay Did you like this example? Chapter 1: Dissertation Introduction Background to research In order to increase business opportunities, many large companies invested in information systems (IS). Because the high return from investment have seen in many cases. Also, Porter (2001) claims that the e-business which one kind of information systems can term as the way to management business by applying the Internet to support business activities. Don’t waste time! Our writers will create an original "An Adoption Of Ebusiness In Thai Smes" essay for you Create order However, in small and medium sized enterprises have only small amount of evidences to prove those benefits (Levy, Powell Yetton, 2002). However, presently the internet was changed the way of running business, the small and medium enterprise (SME) have higher opportunities to survive in various markets (Levy Powell, 2005). Consequently, these researches are inspired this research to explore how to improve SME in Thailand which is one of the most significant business sectors in the country. Therefore, the idea of improving Thai business by integrating an e-business into SMEs has been studied. Furthermore, there are some amount of research for developing e-commerce in Thailand but rarely seen for e-business. In my opinion, e-business could change and improve the way of running business better than ever due to it supports the coordination between suppliers and partners, operation performance, and also included e-commerce (Beynon-Davies, 2004). Aims and objectives Research objectives To discover which kind of small and medium companies should integrate e-business and what are the critical success factors in adopting it. This research also aims to develop the road map of e-business integration for the case study company. Research questions How to adopt e-business to Thai SMEs? Why only some companies should integrate e-business? What are the characteristics that specify the appropriation? How e-business can improve the company performance? What are the critical success factors? What are the main barriers for these kinds of small size business? Do suppliers or customers of the company agree with integrating e-business? Do they have significant influent to change? What are the case study tell us about the literature? How the business can apply in the future? Area of Focus Structure Chapter 2: Literature Analysis and Dissertation Questions Value chain Dynamics of SMEs to information systems Important of e-business E-business integration Thailand SMEs Critical susses factors Chapter 3: Context and Methodology After the previous chapter critical analysed various relevant academic literatures. This chapter illustrates the qualitative research methodology applied in this dissertation in order to analyse and design the roadmap for adopting e-business system in SuperBag Company. In this context and methodology part is combined with three main sections: paradigm and research methodology, research design, and research ethic. The chapter explains the process of research planning in the same logical with the research à ¢Ã¢â€š ¬Ã‹Å"onionà ¢Ã¢â€š ¬Ã¢â€ž ¢ in figure 3.1 (Saunders, Lewis and Thornhill, 2008 cited in Saunders, Lewis and Thornhill 2009, p.108). By the reason that this model possible to show the approach of management research clearly. Figure 3.1: The research à ¢Ã¢â€š ¬Ã‹Å"onionà ¢Ã¢â€š ¬Ã¢â€ž ¢ (Saunders, Lewis and Thornhill, 2009, p.108) As can be seen in figure 3.1 the research à ¢Ã¢â€š ¬Ã‹Å"onionà ¢Ã¢â€š ¬Ã¢â€ž ¢ divided to two colours in order to distinguished the layer of thinking method. In the first two layers are philosophies and approaches which can be thought of as paradigm and research methodology. The next three levels are strategies, choices, and time horizontals. These three layers are concerning on research design process (Saunders, Lewis and Thornhill, 2009). In the innermost layer, data collection and data analysis are discussed in the next chapter. Paradigm and Research Methodology This research has the purpose to investigate the critical success factors in applying e-business in Thailand SMEs. Consequently, to get the richness of information and enhance the validity of the outcome, the research will utilise interpretive philosophy (Saunders, Lewis and Thornhill, 2009). In addition, the philosophy results in inductive approach. To begin with first layer, this qualitative research applied an interpretivist philosophy. Referred to Saunders, Lewis and Thornhill (2009) explain that interpretivism suitable for the research topic that has some particular interests and difficult to understand such as human being. For this reason, to comprehend the case study is aligning with interpretivism that supports to view the situation in-depth. Additionally, Saunders, Lewis and Thornhill (2009) suggest three views to clarify the research philosophies including with ontology, epistemology and axiology. In interpretivism, ontology represents the nature of reality as subjective that varies to change. Next, epistemology explains that the details of subject contexts are important to the research implication. Lastly in interpretivism paradigm, axiology shows a value-laden and research is part of the research that might lead to biased outcome (Blackmon and Maylor, 2005). In conclusion, interpretivism is appropriate with this research as this philosophy demonstrates the richness of data and subjective as well as high validity (Harwood, 2010). Moreover, as Greener (2008, p.17) stated, à ¢Ã¢â€š ¬Ã…“an interpretivist researcher aims to see the world throught the eyes of the people being studied, allowing them multiple perspectives of reality, rather than the à ¢Ã¢â€š ¬Ã…“one realityà ¢Ã¢â€š ¬? of positivismà ¢Ã¢â€š ¬?. This statement supports the idea that interpretivism is ultimate for business research which supports to generate the framework from the many participantsà ¢Ã¢â€š ¬Ã¢ „ ¢ views. In the second layer is inductive approach was used in this research as parallel way of interpretivism. This approach is more appropriate to deal with a small sample size. As it spotlights attention to the contexts of subject. In addition, a number of researches support inductive approach is closer understanding of social word than deductive approach (Saunders, Lewis and Thornhill, 2009). Research Design This sub section explains three layers of research à ¢Ã¢â€š ¬Ã‹Å"onionà ¢Ã¢â€š ¬Ã¢â€ž ¢; strategies, choices, and time horizontals. Firstly, as the dissertation topic analysed SuperBag Company, the research design was fixed as a case study. As well as the Research Philosophy and approach those were devised to find the most appropriate paradigm to produce the reliable outcome. The strategy used in the research is a single case study. According to Saunders, Lewis and Thornhill (2009) state that this strategy can be explained descriptive, explanatory and exploratory research types. However, this research is concerned as exploratory more than others because it discovered new knowledge for the case. More details about the case study company are described in the chapter 4. Secondly, reference to Saunders, Lewis and Thornhill (2009) reveal that while using case study strategy, both qualitative and quantitative should be collected. This technique called as triangulation and it is possible to reduce the bias decision from the point of researcherà ¢Ã¢â€š ¬Ã¢â€ž ¢s view. Therefore, this research used mixed-method design in order to increase the research reliability. The qualitative data were collected by using semi-structured interviews and the quantitative data were gathered from internal and external company data resources. Thirdly, the time horizon that was used in this paper is cross-sectional study. Main reason of selecting the cross-sectional study instead of longitudinal study is the research question (Saunders, Lewis and Thornhill, 2009). The research question is about to develop the implementation plan in the particular time, so that cross-sectional study would be more suitable than longitudinal time horizontal. Moreover, as Greener (2008) point out, when the research faced with time limited same as this dissertation case, cross-sectional study would be more preferable too. Ethic Consideration The ethic is one of the main concerns in producing this research. As Saunders, Lewis and Thornhill (2009) have indicates that ethically research should be performed since the authority to access the participants, gathering process, analysis, and the way to present research data. For example, the voice record are started after the interviewees were consent to do. Moreover, researcher used the natural tone while interviewing in order to reduce the intervieweesà ¢Ã¢â€š ¬Ã¢â€ž ¢ stress. In addition, interview time was selected by the interviewees to provide the most convenience time for them. Furthermore, both interviewees and companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s name are anonymous due to the privacy concern. Hence, instead of its read name, this case study company referred as SuperBag. Chapter 4: Data Collection and Data Analysis As mentioned in previous section, this chapter explains in the innermost of the research à ¢Ã¢â€š ¬Ã‹Å"onionà ¢Ã¢â€š ¬Ã¢â€ž ¢ that is techniques and procedures of the research. Those discussed in this chapter are highlighted as (1) case description, (2) sampling method, (3) Data collection; secondary data and primary data, and (4) data analysing technique. Case Description This dissertation focuses on SuperBag Company as a case study. This company was selected for examination since it is a Small and Medium Enterprises in Thailand. Thai SMEs is à ¢Ã¢â€š ¬Ã‚ ¦. SuperBag Company is a filter bags manufacture. The company was established since 1983 and it is a first expert manufacture of filter bags in Thailand. As the first company and its size and profit are increasing continuously that made SuperBag is the leader of this market. Recently, the firm has a client base of over 100 companies including Thailand and some neighbour countries. Additional, the numbers of customers are constant growing. However, SuperBag has not converted to big company yet. The company was owner and formed by an enthusiastic entrepreneur. In addition, SuperBag operated as family business which has 40 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 50 employees. Also, the main communication ways are using the traditional ways such as fax and telephone The company provides a full range of associated filter products and accessories. The main product is filter bags which are using for dust control in various industries such as food processing, pharmaceuticals, and mining quarrying cement. SuperBag offers an assortment of services included; designing suitable bags, onsite fitting, producing made to order products, maintenance, and advice for problem solving. Majority of the products SuperBag manufactured are mainly sold in Thailand. On the other hands, SuperBag imports raw material from many countries included; Germany, Taiwan, Korea, and China. The materials from different country of origin are significantly affected to the product quality and profit margin. The aims and visions of SuperBag are promised to high standard filter bags, fast service, made to order by specialist, concern the customer relationship, in order to achieve the highest customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ satisfaction. (SuperBag, 2010) à ¢Ã¢â€š ¬Ã…“most management and organisational researchers suggest that you are more likely to gain access where you are able to use existing contactsà ¢Ã¢â€š ¬? (Buchanan et al. 1988; Easterby-Smith et al. 2008; Johnson 1975 cited in Saunders, Lewis and Thornhill 2009, p.176) Sampling Method After the sample case was explained, this section describes the sampling technique that was applied to this research. According to the research question that what to know how to adopt e-business to Thai SMEs which are a numerous number of this kind of enterprise in Thailand. Therefore, the entire population cannot be collected and analysed, the sample case is necessary. Additionally, an alternative of probability, this dissertation decided to use non-probability sampling technique. As Saunders, Lewis and Thornhill (2009) indicate that non-probability sampling techniques are allowed to choose the sample purposively. With this reasons the research question could be answered from rich information that usually gains from small sample size. Finally, when combined various supported reasons and the opportunity to access the SuperBag Company data, made this research applied a non-probability with purposively selected SuperBag Company as a case study to simplify the general idea of how to ado pt e-business in Thai SMEs. Data Collection Data were collected from two major types included secondary data and primary data. Firstly, secondary data which are the existing data could be collect from either external or internal company database. Referred to Saunders, Lewis and Thornhill (2009) internal data are data that can be obtained from the firm. External data could be conducted from many sources such as internet, library, and some publishing media (Harwood, 2010). Another data source is primary data which is data that first collect in the research. As mentioned in sampling method that the research will use a single case study, which will be the good source of primary data. Secondary data As McQuarrie (1996) suggested that before planning to spend time and money to collect data, the researchers should look for secondary data first. Even though the secondary data were gathered for different purposes, they were ready to be used. Moreover, secondary data can be the firm internal data such as investment plan, company annual report. Also, wide ranges of existing knowledge are provided, in this dissertation was focused in four areas consisted; information systems (IS) and information technology (IT), e-business adoption, Thai SMEs, and business strategy. There are a choice of sources to review such as public and university library, and opened online sectors. These secondary data were valuable to the research if they are related, reliability and validity (Saunders, Lewis and Thornhill (2009). Primary data This type of case study suits when the case provides authorities to access their data (Yin, 2003). The information was gathered from two interviewers that are the owner and the successor of the company. Furthermore, the interview will use face to face and virtual face techniques. In detailed, these qualitative interviews will be prepared as semi-structured interviews. According to Saunders, Lewis and Thornhill (2009), the semi-structured interviews useful when new aspect from the interviewers are very significant to the research outcome. Because new questions can be added or omitted depends on the conversation. Moreover, the conversions would be recorded by audio-recorders and paper notes. Data Analysis Technique Data Analysis All records will be transcribed into word files and then get through the data cleaning process. Next, these data will be answered the research questions. Nevertheless, the process of data collection and analysis will be repeated until all questions were answered. Resources Although, various secondary data can be found in opened online sector such as Webcat and TDnet, some of useful information has to pay for. Moreover, this research was prepared by individually, so the researcher has to pay for all cost which happens during this project. The free online articles and journals which involve in the topic will be used in this research that can find from intranet at Library of University such as TDnet, Webcat. Time management and location Location Location could have significant impact to the data that was collected, so this research will conduct the information as virtual face and face to face. For virtual face means the interviewee and interviewer can see each other and have real time communication (Skype, 2010). In this research will use the software called Skype. Also, international call will be used in emergency situation.

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Summary Of Rethinking The Wild By Christopher Solomon Essay

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Study Questions On Huck Finn Essay Example For Students

Study Questions On Huck Finn Essay 1. a) The theme of the individual verse society is developed through Huck s conflict over whether or not to obey the morality of society or to listen to his own conscience. This conflict is mainly developed through Huck and his internal conflict dealing with his treatment of Jim. The values he has learned from society tell him that it is wrong to help Jim flee, but his individual conscience tells him that the right thing to do is help Jim. Mark Twain is sending the message that society corrupts natural morality, and in order to be free of that you must transcend society and live as an individual. We will write a custom essay on Study Questions On Huck Finn specifically for you for only $16.38 $13.9/page Order now b) Moral growth, especially Huck s, is an important part of the novel. In contrast to Jim s maturity, Huck can seem thoughtless and childish at times. But as the novel progresses, Huck replaces selfish ambitions and begins to commit acts solely for the good of other. An example of this would be Huck sending for help for the thieves on the ferry boat. c) The necessity of individual responsibility is shown through Huck s many trials. He meets many people whom he cannot trust and learns to rely on himself and make decisions for himself, rather than based on the opinions of others. d) The contrast between the Haves and Have nots is shown through Huck and Jim in contrast to the other townspeople, specifically Tom and Miss Watson. The Haves wear the right clothes and do things the socially excepted way, but Twain, ironic as ever, seems to portray Huck and Jim as Haves in their own right. Both are considered the morally mature and kind characters in the story. e) Throughout the novel, Huck is involved with many characters and becomes a part of many families, but he never finds a family that would truly suit him. He finally considers Jim to be his family, as both a brother and a father figure. 2. a) Huck and Jim are both searching for freedom. Huck runs from the social constraints he feels after living with the Widow Douglas and Miss Watson. Jim is running from the cultural restraint of slavery. b) Twain sends the message that society is the cause of much evil and cruelty, specifically slavery and prejudice and that the individual is the source of kindness, demonstrated with huck s choice not to report Jim. c) Respectability and compliance are represented by society. Huck and Jim represent both rebellion and freedom. Huck and Jim rebel from society not so much for the sake of rebellion, but rather to achieve freedom from the constraints that have been put on him. d) Appearance and pretense vs. reality and truth is best displayed through the character Jim. Jim is viewed by society as simply a nigger, yet really he is revealed to be truly caring. The character who is viewed as hardly human, is in reality very human and loving. e) Huck has learned a false sense of what is right based on the values of society. He believes that he is doing wrong by aiding in Jim s escape, while the reader see this as a benevolent action. Society has taught him that slavery and prejudice are acceptable, but his conscious tells him otherwise, leaving Huck confused. f) Through the novel, Twain tries to convey that individual morality is superior to social morality. Social morality is subject to the prejudices of society, often making it unreliable. However individual morality is based on your innate sense of good and bad. 3. Both Huck and Jim are running from society. Huck seeks freedom from the hypocrisy of society, preferring his previous way of being natural. Jim literally is running from slavery. He seeks his freedom and to be with his family. .ud6ea4e1b95ffd30942b7e3a735770c07 , .ud6ea4e1b95ffd30942b7e3a735770c07 .postImageUrl , .ud6ea4e1b95ffd30942b7e3a735770c07 .centered-text-area { min-height: 80px; position: relative; } .ud6ea4e1b95ffd30942b7e3a735770c07 , .ud6ea4e1b95ffd30942b7e3a735770c07:hover , .ud6ea4e1b95ffd30942b7e3a735770c07:visited , .ud6ea4e1b95ffd30942b7e3a735770c07:active { border:0!important; } .ud6ea4e1b95ffd30942b7e3a735770c07 .clearfix:after { content: ""; display: table; clear: both; } .ud6ea4e1b95ffd30942b7e3a735770c07 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud6ea4e1b95ffd30942b7e3a735770c07:active , .ud6ea4e1b95ffd30942b7e3a735770c07:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud6ea4e1b95ffd30942b7e3a735770c07 .centered-text-area { width: 100%; position: relative ; } .ud6ea4e1b95ffd30942b7e3a735770c07 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud6ea4e1b95ffd30942b7e3a735770c07 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud6ea4e1b95ffd30942b7e3a735770c07 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud6ea4e1b95ffd30942b7e3a735770c07:hover .ctaButton { background-color: #34495E!important; } .ud6ea4e1b95ffd30942b7e3a735770c07 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud6ea4e1b95ffd30942b7e3a735770c07 .ud6ea4e1b95ffd30942b7e3a735770c07-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud6ea4e1b95ffd30942b7e3a735770c07:after { content: ""; display: block; clear: both; } READ: Sir Gawain and the Green Knight: The Role of Women Essay4. Twain vividly portrays the horrors and degradations of slavery in Chapter 27 when one of the slave families belonging to the Wilks is separated. This scene is one where Twain perhaps makes his strongest reprehension of slavery. Slavery affects the slaves personally, it makes them feel as if they are inferior and causes great emotional pain. Slavery also makes society feel that it is right to treat blacks as inferiors, causing a false guilt in Huck when he does not. 5. Tom Sawyer is characterized as the bad good boy because he does what is expected of him by society often treating Jim as an inferior, however the reader can see that his morality has been warped under the influence of society and we see some of his actions as immature and mean. Huck is characterized as the good bad boy because he goes against the morality of society to act on what he believes is right. 6. When Huck is taken in by the Widow Douglas, she and Miss Watson attempt to sivilize him. Incorporated in this sivilization is wearing proper clothes, going to school, and saying prayers, namely grace. Although, sivilization has its benefits, it could also expose him to the prejudices and warped morality of society. 7. a) Cultural and personal hypocrisy are targeted with Twain s portrait of slavery. Miss Watson and the other townspeople view themselves as Christians and good examples for Huck to follow, yet they see no problem with owning another human being and often treat the blacks as inferior. b) Sentimental romanticism is satirized through the character Tom Sawyer. Tom often creates mischief while trying to live out his fantasies of adventure making him appear selfish and immature. c) False aristocracy is displayed with the Duke and the King, as well as with the Grangerfords and Shepardsons. The Duke and King pretend to be nobility, when they are, in reality, con artists. The Grangerfords and Shepardsons also represent a false aristocracy. Although they are rich, successful, and have beautiful families, the consume themselves with hate for eachother. 8. Mark Twain uses the Grangerford-Sheperdson episode to demonstrate the irony of Southern society. From the description of the Grangerford family and their house, the appear to be ideal. The detailed account of the feud, however, is used to contradict the idealistic view of the Grangerfords. They appear to have everything, yet are consumed with hate. The senselessness of the feud is revealed when Huck finds out that no one can remember even what started the feud, nor think of reason to continue it, yet they continue to kill each other.

Marketing Strategies of Emerging Market-Free-Samples for Students

Question: Critique the article on marketing strategies attached, explain its fit with the unit, and its possible usefulness to a marketing manager. Answer: Introduction With the changes in market dynamics, the marketing managers of emerging market firms are facing extreme challenges in building effective international marketing strategies for emerging markets. Moreover, the marketing managers need to be highly adaptive in getting success of international marketing strategies in emerging markets. This study will critically review an article based on international marketing strategies of emerging market firms. Moreover, the study will summarize the article and provide theoretical foundation existing in the article. Furthermore, the nature of research and sample size of the article will be highlighted in this study. Apart from the key findings, the study will also consider the new findings of the article for advancing the knowledge. On the other hand, the study will also demonstrate the knowledge, which the practitioners can learn and apply on their brands. Summary of Article The article has mainly pointed the scholarly disclosure on the international marketing strategies, which have shifted to adapt or incorporate the behavior of emerging markets. The scholars of this article have challenged the long-held international marketing concepts and strategies of developed market. The contention of this article explores that the business environment conditions of emerging markets are distinctive and constantly changing. Hence, the international organizations deploy unique set of international marketing strategies for getting success in emerging markets. According to Boso, Debrah and Amankwah-Amoah (2017), the enforcement of formal and informal institutions shapes the marketing strategies of firms in emerging markets. Furthermore, the social behavior and economic development of the emerging market highly influence the international product innovation and pricing strategies of the international firms in emerging markets. Boso, Debrah and Amankwah-Amoah (2017) opined that the international firms often use the local opinion leaders for mitigating the enormous void in emerging markets like impairment of legal authority and firms relationship with consumers. The implication of the 7 selected manuscripts indicates that international marketing strategies need to be recalibrated as per the emerging market condition. It ultimately shapes the boundary condition, nature, outcome and antecedents of internal market strategies for their best practices in emerging market. The Theoretical Foundations The theoretical foundation of this article is primarily focused on changing pattern of international marketing strategies in emerging markets, which is completely different from the long held international marketing strategies of developed markets. As per Boso, Debrah and Amankwah-Amoah (2017), the economic and social conditions of the emerging markets decide the consuming pattern and behavior of the customers. Hence, the international firms need to set their international pricing strategies based on the affordability and consuming pattern of the customers. On other hand, specific needs of local markets may often be unnoticed by the non-emerging firms. It creates a condition, where the unique product and services are adopted and pioneered in emerging market and export to developed market, which ultimately leads to reverse innovation. The theoretical foundation of this article has also built on institutional theory, which explores the difference of institutional development between the emerging market and developed market. The stream of this theoretical underpinning implies that significant difference in formal institutions such as law enforcement approach and regulation highly affect the share of international marketing strategies in emerging market. Moreover, poorly developed formal institutions often make it difficult for the international firms to enforce contracts and property rights. It subsequently increases the cost and failure rate of new product development strategies. On the other hand, differences in informal institutions like values, beliefs and norms of the society also impact on the marketing strategies in emerging markets. Furthermore, the resource based theory and internationalization theory explained in this article indicates that political condition and economic condition of emerging markets dec ides the market entry strategy of the international firms in emerging market. Nature of the Research The article has used empirical and case study research for enriching the perceptive of market condition in emerging markets, which facilitates in explaining the boundary condition, nature, antecedents and outcome of the international marketing strategies in emerging market. This qualitative primary research has generated important interest from the scholars around the world. Moreover, the article has collected scholarly manuscripts not only from the emerging markets, but also from the developed markets having interest on international marketing strategies in emerging markets (Boso, Debrah and Amankwah-Amoah 2017). Moreover, the manuscripts were collected from the scholars by attending the workshop in several scholarly meetings. Majority of the studies of the scholarly articles were based on panel data, survey data and case studies drawn on the international marketing strategies in emerging markets. Furthermore, the article has used empirical and thematic data analysis of extracting t he accurate meaning of the data gathered in the collected scholarly manuscripts. Sample Size Considerations The sampling was non-probability sampling, where the scholars written the manuscripts have high interest in international marketing strategies in emerging market. 70 manuscripts have been received following workshops in several scholarly meetings. Hence, the population for the research was 70. Out of 70 manuscripts, 7 manuscripts were accepted finally for their inclusion of special issue on the research topic. Key Findings from the Research The findings of the article have explored firm behavior, managerial characteristics, intuitional and industry environment force as the driver of international marketing strategy. The research has examined interdepartmental connectedness and managerial emphasis as the key driver of international marketing strategies for Jordanian Bank. Adaptive foreign entry strategy is another international marketing strategies forecasted in emerging markets. Moreover, prediction of foreign market strategy is highly dependent on the perceived corruption of emerging markets and their market efficiencies (Boso, Debrah and Amankwah-Amoah 2017). The cross-country study of this article has explored that the market inefficiencies and institutional variable drive the organizations from such markets to have less uncertain entry modes in emerging markets. Moreover, in weaker institutional system, joint venture marketing entry is widely used as international market mode. On the other hand, in strong institutio nal settings, Greenfield and acquisition marketing entry modes are used for foreign market entry. Adaption and standardization of international marketing strategies highly influence on the export performance of the international firms in emerging markets. One chose scholarly manuscript has examined on the Colombian manufacturers and it has been observed that standardized pricing and product strategy have influenced its export performance. Some scholars have explored that overseas marketing strategies in accordance with the principal marketing strategies of the host market enhance organizational performance in emerging markets. Furthermore, 184 high-technology organizations in China observed that product innovation strategy drive the performance level of innovative technology firms in emerging markets. New Findings that Advance Knowledge Extensive work has been done in this article for exploring some new findings, which can advance the knowledge of international marketing strategies in emerging markets. Moreover, the research on 78 Ghanaian organizations has examined that market orientation has not direct influence on growth of sales and return on investment. Nevertheless, market orientation of emerging markets is always optimistically related to organizational performance, when the market is less dynamic and competitive. The impact of relationship between task environment factors and performance of market orientation is always market specific. On the other hand, in case of informal business environment, a new finding has been emerged in terms of international marketing strategies in emerging markets. Moreover, the scholars have examined the impact of social capital process on the variability of the organizational performance of the emerging market firms. Moreover, the findings have implied that social capital developed through managerial ties helped in enhancing the emerging market firms performance. It has advanced the knowledge of the managers in emerging market firms towards gaining effective success through effective international marketing strategies Personal Opinion on the Findings I have some knowledge in the effectiveness of contemporary international marketing strategies in emerging markets. Hence, the findings of the article are not completely new and surprising to me. However, the findings reinforce my knowledge that I intuitively knew regarding the international marketing strategies of companies in emerging market. I knew that international firms in emerging markets need to be adaptive as per the market condition of those markets. This research article has given me the idea of the specific institutional regimes, which have direct affect on the international marketing strategies in emerging markets. On the other hand, I came to understand about the concept of reverse innovation. Moreover, the concept of reverse innovation has strengthened my knowledge in the field of international success in emerging markets. I understood that the innovation pioneered and developed in the emerging markets can be exported to developed countries for enhancing the overall org anizational performance of the emerging market firms. My knowledge has also been strengthened with the concept of socially acceptable action, which has huge impact on the types of international marketing strategies to be adopted in the emerging markets. Furthermore, I have also become able to reinforce my knowledge, when in read about the factors affecting the market entry modes of the firms to enter in emerging markets. What Practitioners Can Learn and Apply A marketing manager of an organization can learn a lot from this research article, which will help him/her to get success in the emerging markets. Moreover, the innovative concepts of international marketing strategies in emerging markets will facilitate the manager in applying this concept on his/her brands in emerging markets. Moreover, the manager will learn to bring innovation their products and services as per the informal institutional regimes of the emerging market. Moreover, the product innovation as per the local demands of the emerging market will facilitate the managers in getting huge business success to product customization. Furthermore, the pricing strategies developed based on the affordability of the customers will help in sales growth in emerging markets. Furthermore, the managers of emerging market firms will learn to overcome the issues of formal institutional regimes through making relationship with the local leaders of emerging markets. Apart from that, the rese arch study is perfect for making the marketing managers aware about the types of marketing entry mode to be adopted in entering into any emerging market Reference Boso, N., Debrah, Y.A. and Amankwah-Amoah, J., 2017. International marketing strategies of emerging market firms: nature, boundary conditions, antecedents, and outcomes.International Marketing Review, pp.01-19.